This is a branding project created for a non-existing company.
The idea was to create a logo, color scheme and a complete brand identity guide for a manufacturer of Greek beverages.
Step 1: Sketch
I started with sketching out some ideas.
There were more ideas, but obviously I had to choose one. I decided to go for a glass held with a hand. Notice some Greek accents on the sketch.
Step 2: Final logo
After I had my sketch ready, I went to a vector drawing program and drew this;
It felt like something was still missing, so I added some “vibe” to it, by adding a texture.
Step 3: Choosing fonts
For the purpose of good brand identity, you have to choose fonts that with it. I was choosing between:
- NASIC – headings
- BRIORK – text
- ULTRAL – headings
- AGRARY – text
- NASTIC – headings
- RIORKS – text
Final choice was Ultral and Agrary.
Step 4: Colors
For the purpose of this project, I created a number of mood boards. I knew I was going for a brand, that would be:
I found the required colors with the second from the right image.
Step 5: Stylescape
This is a very simple document showing fonts and colors with connection to some text and photography. It is not a brand guide yet, but it gives an idea of what the brand will feel like, once a fully developed guide becomes available.
Step 6: Brand identity manual
Final style guide:
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