Agape drinks – branding

This is a branding project created for a non-existing company.

The idea was to create a logo, color scheme and a complete brand identity guide for a manufacturer of Greek beverages.

Step 1: Sketch

I started with sketching out some ideas.

There were more ideas, but obviously I had to choose one. I decided to go for a glass held with a hand. Notice some Greek accents on the sketch.

Step 2: Final logo

After I had my sketch ready, I went to a vector drawing program and drew this;

It felt like something was still missing, so I added some “vibe” to it, by adding a texture.

Final logo

Step 3: Choosing fonts

For the purpose of good brand identity, you have to choose fonts that with it. I was choosing between:

  • NASIC – headings
  • BRIORK – text
  • ULTRAL – headings
  • AGRARY – text
  • NASTIC – headings
  • RIORKS – text

Final choice was Ultral and Agrary.

Step 4: Colors

For the purpose of this project, I created a number of mood boards. I knew I was going for a brand, that would be:

  • imaginative
  • inspirational
  • positive
  • warm
  • enthusiastic

I found the required colors with the second from the right image.

Primary colors:

Dark blue

Almost black


Secondary colors:

Light blue

Pale yellow


Step 5: Stylescape

This is a very simple document showing fonts and colors with connection to some text and photography. It is not a brand guide yet, but it gives an idea of what the brand will feel like, once a fully developed guide becomes available.

Step 6: Brand identity manual

Final style guide:

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Published by jedrzej

Hi, I’m Jędrzej. I am a hobbyist photographer and graphic designer, although during “bushiness day” I work as an engineer in the aviation industry. My adventure with photography started in the 90's and had never stopped. This site is the hub of my creative work.

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